Meaning & use

a new venture

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UK/ə ˌnjuː ˈventʃə/
US/ə ˌnuː ˈventʃər/

Meanings

  1. phrasecountable

    a new business activity or project that involves some risk

    Grammar: Used as a countable noun phrase: start a new venture, two new ventures.

    Patterns

    • start a new venture
    • launch a new venture
    • a new venture in something

    After ten years in banking, she left to start a new venture selling organic coffee.

    The company announced a new venture in renewable energy last month.

    They put all their savings into a new venture that eventually failed.

  2. phrasecountable

    a fresh or exciting attempt at something, not necessarily in business

    Grammar: Used more broadly for any new activity or experience that feels like a risk.

    Patterns

    • embark on a new venture
    • a new venture into something

    Writing a novel was a new venture for him after years of teaching.

    Moving abroad felt like a new venture full of possibilities.

Common combinations

start a new venture
They plan to start a new venture in the food industry.
launch a new venture
The startup launched a new venture focused on mobile payments.
a risky new venture
Investors were cautious about such a risky new venture.
a joint venture
The two firms formed a joint venture to build the factory.

Synonyms and how they differ

enterprise
Enterprise is broader and can mean any business or organized activity, while a new venture stresses that it is new and somewhat risky.
startup
Startup usually refers specifically to a new technology company, whereas a new venture can be any new project or business.
undertaking
Undertaking is more formal and often suggests a large or difficult task rather than a business activity.

Commonly confused: a new venture or adventure?

a new venture vs adventure

Adventure means an exciting or dangerous experience, not a business project. A new venture is about work or business; an adventure is about travel or excitement.

Practice

The retired teacher decided to ______ a new venture and open a small bookstore.

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