Meaning & use

a personal touch

noun·Everydayapproving

Last updated

UK/ə ˌpɜːsənəl ˈtʌtʃ/
US/ə ˌpɝːsənəl ˈtʌtʃ/

Meaning

  1. nounsingularapproving

    A small thoughtful detail that shows care for a particular person, making something feel less impersonal.

    Grammar: Usually singular: add a personal touch.

    Patterns

    • add a personal touch
    • give something a personal touch

    The handwritten note added a personal touch to the gift.

    Small hotels often offer a personal touch that big chains lack.

    She decorated the table with family photos for a personal touch.

Common combinations

add a personal touch
Add a personal touch by using the guest's name.
lack a personal touch
The email lacked a personal touch.
with a personal touch
The shop serves customers with a personal touch.
give it a personal touch
Give your resume a personal touch.

Synonyms and how they differ

human touch
Human touch highlights warmth rather than being tailored to one person.
special touch
Special touch is wider and need not involve a specific person.
individual attention
Individual attention is more formal and focuses on time spent with someone.

Opposites

impersonal approach

Word family

personal adjective
of or for one person
personalize verb
to make suit one person
personalized adjective
made for one person
personally adverb
in person or individually

Commonly confused: a personal touch or personnel?

a personal touch vs personnel

Personnel means the staff of an organization and is stressed on the last syllable.

Practice

A hotel leaves a welcome card with each guest's name. This adds:

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