Meaning & use
Addressability
Last updated
The capacity for something, such as a device, memory location, or audience, to be individually identified and targeted.
See it in a sentence
The new advertising platform's addressability lets brands reach individual households rather than broad demographics.
Each chip in the array has its own addressability, so the controller can update one unit without affecting the others.
A note on using this word
Widely used in both computing, where it describes how memory or devices are individually accessed, and in marketing, where it describes precise audience targeting.
Words with a similar meaning
targetabilityidentifiability
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