Meaning & use
advertising agency
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Meaning
nouncountablebusiness
A company that designs and organizes advertising campaigns for other businesses in return for payment.
Grammar: Can take a singular or plural verb in British English: the agency is or are; American English prefers singular.
Patterns
- work for an advertising agency
- hire an advertising agency
She started her career as a copywriter at a small advertising agency in Chicago.
The bakery hired an advertising agency to help launch its new range of cakes.
Our advertising agency presented three ideas for the summer campaign.
Word forms
| plural | advertising agencies |
|---|
Common combinations
- hire an advertising agency
- The airline plans to hire an advertising agency before the rebrand.
- work for an advertising agency
- He works for an advertising agency downtown.
- a leading advertising agency
- A leading advertising agency won the contract for the national campaign.
- advertising agency executive
- The advertising agency executive pitched an idea to the board.
- full-service advertising agency
- We chose a full-service advertising agency that handled design, media buying and video.
Synonyms and how they differ
- ad agency
- This is the everyday short form and is used in conversation more often than the full phrase.
- creative agency
- A creative agency stresses design and ideas, and it may not buy media space as an advertising agency often does.
- marketing firm
- A marketing firm covers broader work such as research and pricing, not just advertisements.
- PR agency
- A PR agency handles a client's public image and press coverage, not paid advertisements.
Word family
- advertise verb
- to publicly promote a product or service
- advertisement noun
- a public notice that promotes something
- advertiser noun
- a person or company that pays for ads
- advertising noun
- the business of promoting products
Practice
A small café wants a new logo and a poster campaign. Which of these would it most likely hire?
Choose one answer.
An advertising agency designs and runs promotional campaigns. A recruitment agency finds staff, a travel agency books trips and a letting agency rents out property.
Make it your own
Write a sentence using “advertising agency”, then check it and compare it with the examples above.