analytics

Meanings

1. 1noununcountable

   the systematic study of data to find patterns and help make decisions.

   Grammar: Takes a singular verb: analytics is useful. Do not say 'an analytics' or 'analytics are' in this sense.

   Patterns

   • data analytics
   • use analytics
   • analytics show(s)

   The company uses analytics to understand what customers buy.

   Analytics is changing the way sports teams choose players.

2. 2noununcountablecomputingbusiness

   the tools, software, or reports that produce such analysis.

   Grammar: Often used after a noun: website analytics, Google Analytics. Still takes a singular verb when it means the field or system.

   Patterns

   • website analytics
   • check the analytics
   • analytics dashboard

   We checked the analytics to see which pages people visit most.

   The new analytics show a drop in sales last month.

Common combinations

data analytics

Data analytics helps the hospital predict patient numbers.

web analytics

Web analytics revealed that most visitors use mobile phones.

analytics platform

They built an analytics platform to track user behavior.

use analytics

The team uses analytics to improve its marketing.

analytics team

Our analytics team reports to the head of finance.

Synonyms and how they differ

analysis

A single act or result of examining something; analytics usually refers to the whole field or ongoing use of data methods.

data science

A broader field that includes analytics plus machine learning, programming, and statistics.

Word family

analytic adjective

Relating to analysis or using step-by-step reasoning.

analyze verb

To examine something carefully by breaking it into parts.

analyst noun

A person who examines data or situations in detail.

Commonly confused: analytics or analysis?

Practice

Make it your own

Write a sentence using “analytics”, then check it and compare it with the examples above.

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