Meaning & use
analytics
The systematic analysis of data, especially to discover patterns and support decisions.
See it in a sentence
The marketing team used analytics to see which ads generated the most clicks.
Website analytics showed a sharp rise in visitors after the product launch.
A note on using this word
Usually treated as a singular mass noun, as in 'analytics is transforming the industry,' despite the -s ending.
Words with a similar meaning
data analysis
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