Meaning & use

artisanal

adjective·Academic

Last updated

UK/ˌɑːtɪˈzænl/
US/ˈɑːrtəzənl/

Meanings

  1. adjectivebefore a nounapproving

    Made by hand with traditional skill, in small amounts, instead of in a large factory.

    Grammar: Almost always before a noun: artisanal bread.

    Patterns

    • artisanal food

    We bought artisanal cheese from a small dairy.

    The shop sells artisanal soap made in the village.

    Her artisanal pottery is sold at the weekend market.

  2. adjectivebefore a nounformal

    Of or relating to skilled craftspeople and their work.

    Grammar: Formal use, relating to craftspeople: artisanal skills.

    Patterns

    • artisanal skills

    Artisanal skills were passed from parent to child.

    The region is known for its artisanal traditions.

    The museum displays artisanal tools.

  3. adjectivebefore a nouninformal

    Marketed as having a handmade, high-quality image, sometimes without being truly handmade.

    Grammar: Marketing use: an artisanal burger.

    Patterns

    • artisanal brand

    The chain launched an artisanal pizza range.

    Some critics say artisanal is just a marketing word.

    The cafe's artisanal coffee costs twice as much.

Common combinations

artisanal bread
The bakery's artisanal bread sells out by noon.
artisanal cheese
They visited a farm making artisanal cheese.
artisanal product
An artisanal product often costs more.
artisanal craft
Weaving is an artisanal craft in this valley.
artisanal producer
The artisanal producer uses old methods.

Synonyms and how they differ

handmade
Handmade states a plain fact about how something was produced, while artisanal also suggests skill and quality.
handcrafted
Handcrafted stresses the careful skill of the maker and is close to artisanal, though less trendy.
traditional
Traditional describes old methods but does not say that the item is made by hand or in small quantities.
craft
Craft is used as an adjective for small-scale products, as in craft beer, and is mostly used for drinks.

Opposites

mass-producedindustrialfactory-made

Word family

artisan noun
a skilled person who makes things by hand
artisanship noun
the skill of a craftsperson
artisanally adverb
in a handmade, skilled way

Commonly confused: artisanal or artistic?

artisanal vs artistic

Artistic means relating to art or creative skill, while artisanal means made by hand by a craftsperson, usually for use.

Practice

The market stall sells ______ jam made in small batches from the owner's own fruit.

Make it your own

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