Meaning & use
assure
To tell someone confidently that something is true or will happen, in order to remove doubt or fear.
See it in a sentence
The pilot assured passengers that the turbulence was nothing to worry about.
She assured her parents that she would call as soon as she landed.
A note on using this word
Assure takes a person as its object, while 'ensure' means to make certain something happens, and 'insure' relates to financial coverage.
Words with a similar meaning
reassureconvince
Choose a synonym to suit the sentence. Meanings can overlap without being identical.
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