Meaning & use

assure

verb·Academic

To tell someone confidently that something is true or will happen, in order to remove doubt or fear.

See it in a sentence

The pilot assured passengers that the turbulence was nothing to worry about.

She assured her parents that she would call as soon as she landed.

A note on using this word

Assure takes a person as its object, while 'ensure' means to make certain something happens, and 'insure' relates to financial coverage.

Words with a similar meaning

reassureconvince

Choose a synonym to suit the sentence. Meanings can overlap without being identical.

Make it your own

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