Meaning & use
awareness campaign
Last updated
Meaning
nouncountable
A planned series of messages, events or advertisements meant to make the public notice and understand a particular issue.
Grammar: Often followed by about or for: an awareness campaign about road safety.
Patterns
- an awareness campaign about something
- an awareness campaign for something
- launch an awareness campaign
The health department launched an awareness campaign about the dangers of sun exposure.
Posters on buses were part of an awareness campaign for blood donation.
The charity's awareness campaign helped many families recognise the early signs of the illness.
Word forms
| plural | awareness campaigns |
|---|
Common combinations
- launch an awareness campaign
- The city plans to launch an awareness campaign on recycling this spring.
- run an awareness campaign
- The school ran an awareness campaign on online safety.
- public awareness campaign
- A public awareness campaign encouraged people to get vaccinated.
- national awareness campaign
- A national awareness campaign was backed by several celebrities.
- awareness campaign about
- There was an awareness campaign about mental health at the university.
- social media awareness campaign
- Their social media awareness campaign reached millions in a week.
Synonyms and how they differ
- publicity campaign
- A publicity campaign aims to get attention for a product or cause, while an awareness campaign aims mainly to inform people about an issue.
- information campaign
- An information campaign focuses on giving facts, whereas an awareness campaign also tries to change how people feel or behave.
- advocacy campaign
- An advocacy campaign pushes for a policy change, which goes beyond simply helping people notice a problem.
Word family
Practice
The charity started an awareness campaign ____ childhood asthma.
Choose one answer.
We say an awareness campaign about a topic. Of, by and at do not link the campaign to the issue it addresses.
Make it your own
Write a sentence using “awareness campaign”, then check it and compare it with the examples above.