Meaning & use
backlink
Last updated
Meanings
nouncountablecomputing
A link on one website that sends users to a page on a different website.
Grammar: Countable: you can say a backlink, two backlinks, many backlinks.
Patterns
- a backlink to a page
- build backlinks
- get backlinks from a site
The blog post earned dozens of backlinks from news sites.
We need more backlinks to improve our search ranking.
A backlink from a trusted site can bring steady traffic.
nouncountablecomputing
The incoming link itself, seen from the target page's point of view.
Grammar: Often used in the plural when talking about a link profile.
Patterns
- check your backlinks
- a backlink profile
- remove bad backlinks
The tool shows all backlinks pointing to your domain.
Google may ignore backlinks from spammy directories.
She audited the site's backlinks and disavowed the toxic ones.
Word forms
| plural | backlinks |
|---|
Common combinations
- build backlinks
- They build backlinks by guest posting on popular blogs.
- high-quality backlink
- A high-quality backlink comes from a reputable site.
- backlink profile
- A natural backlink profile grows slowly over time.
- get a backlink
- You can get a backlink by writing a helpful comment.
- backlink to a website
- The article includes a backlink to the original study.
Synonyms and how they differ
- inbound link
- More technical and formal; often used in SEO reports.
- incoming link
- Plain alternative that describes the direction of the link.
- link
- General word; a backlink is specifically a link from another site.
Opposites
Word family
- backlinking noun
- The practice of getting links from other sites.
- link noun
- A connection between two web pages.
Commonly confused: backlink or hyperlink? backlink or outbound link?
backlink vs hyperlink
A hyperlink is any clickable link; a backlink is specifically one from another site.
backlink vs outbound link
An outbound link points away from your site; a backlink points to it.
Practice
Which sentence uses 'backlink' correctly?
Choose one answer.
A backlink is a link from another website to yours, so 'gained a valuable backlink from a university page' fits. The other options confuse it with email, a physical action, or a drawing.
Make it your own
Write a sentence using “backlink”, then check it and compare it with the examples above.