Meaning & use

backlink

noun·Academiccomputing

Last updated

UK/ˈbæk.lɪŋk/
US/ˈbæk.lɪŋk/

Meanings

  1. nouncountablecomputing

    A link on one website that sends users to a page on a different website.

    Grammar: Countable: you can say a backlink, two backlinks, many backlinks.

    Patterns

    • a backlink to a page
    • build backlinks
    • get backlinks from a site

    The blog post earned dozens of backlinks from news sites.

    We need more backlinks to improve our search ranking.

    A backlink from a trusted site can bring steady traffic.

  2. nouncountablecomputing

    The incoming link itself, seen from the target page's point of view.

    Grammar: Often used in the plural when talking about a link profile.

    Patterns

    • check your backlinks
    • a backlink profile
    • remove bad backlinks

    The tool shows all backlinks pointing to your domain.

    Google may ignore backlinks from spammy directories.

    She audited the site's backlinks and disavowed the toxic ones.

Word forms

pluralbacklinks

Common combinations

build backlinks
They build backlinks by guest posting on popular blogs.
high-quality backlink
A high-quality backlink comes from a reputable site.
backlink profile
A natural backlink profile grows slowly over time.
get a backlink
You can get a backlink by writing a helpful comment.
backlink to a website
The article includes a backlink to the original study.

Synonyms and how they differ

inbound link
More technical and formal; often used in SEO reports.
incoming link
Plain alternative that describes the direction of the link.
link
General word; a backlink is specifically a link from another site.

Opposites

outbound linkexternal link

Word family

backlinking noun
The practice of getting links from other sites.
link noun
A connection between two web pages.

Commonly confused: backlink or hyperlink? backlink or outbound link?

backlink vs hyperlink

A hyperlink is any clickable link; a backlink is specifically one from another site.

backlink vs outbound link

An outbound link points away from your site; a backlink points to it.

Practice

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