Meaning & use

bulk mail

noun·Everyday

Last updated

UK/ˌbʌlk ˈmeɪl/
US/ˌbʌlk ˈmeɪl/

Meaning

  1. noununcountable

    Large quantities of mail sent at one time, usually for advertising, and often charged at a lower postal rate.

    Grammar: Uncountable: talk about 'bulk mail' in general, not 'a bulk mail'.

    Patterns

    • send bulk mail
    • receive bulk mail
    • bulk mail rate

    The charity sent bulk mail to thousands of homes asking for donations.

    Our post office offers a cheaper rate for bulk mail.

    Most of the envelopes in the bin were bulk mail from insurance companies.

Common combinations

bulk mail rate
Nonprofits can apply for a lower bulk mail rate.
send bulk mail
We send bulk mail to our customers twice a year.
a piece of bulk mail
She opened one piece of bulk mail and threw the rest away.
bulk mail campaign
The bulk mail campaign reached over 50,000 households.

Synonyms and how they differ

junk mail
Junk mail is the informal, disapproving term for unwanted advertising mail; bulk mail is the neutral business term for the same kind of mailing.
direct mail
Direct mail means advertising material sent by post to specific people; bulk mail focuses on the large quantity and the cheaper postage.

Word family

bulk noun
A large mass or quantity of something.
mail noun
Letters and packages sent by post.

Commonly confused: bulk mail or email?

bulk mail vs email

Email is sent electronically; bulk mail is physical post.

Practice

The company sent ___ to every address in the county.

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