business mix

Meanings

1. 1nounsingular

   The combination of different products, services, markets, or types of customers that make up a company's total activity.

   Grammar: Usually used in the singular with 'the' or 'a'.

   Patterns

   • change the business mix
   • diversify the business mix
   • a balanced business mix

   The company changed its business mix by adding more services and fewer physical products.

   A balanced business mix helps protect the firm when one market slows down.

   Analysts praised the retailer's business mix, which includes both online and in-store sales.

2. 2nounsingular

   The range of activities or investments that a business is involved in.

   Grammar: Often used with 'broad' or 'narrow'.

   Patterns

   • broad business mix
   • narrow business mix

   The bank has a broad business mix, from personal loans to corporate finance.

   A narrow business mix can be risky if demand falls.

Common combinations

change the business mix

The new CEO decided to change the business mix to focus more on digital services.

diversify the business mix

To reduce risk, the company diversified its business mix into new regions.

a balanced business mix

A balanced business mix of products and services keeps revenue steady.

shift the business mix

They shifted the business mix toward higher-margin products.

Synonyms and how they differ

product mix

More specific: it refers only to the range of products, not services or markets.

portfolio

Often used for investments or brands; broader than 'business mix' and can include non-business assets.

Practice

Make it your own

Write a sentence using “business mix”, then check it and compare it with the examples above.

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