Meaning & use

cash cow

noun·Academicinformalbusiness

Last updated

UK/ˈkæʃ kaʊ/
US/ˈkæʃ kaʊ/

Meaning

  1. nouncountableinformalbusiness

    A business, product or service that reliably brings in steady profits, often funding other ventures.

    Grammar: Used with a: the shop became a cash cow.

    Patterns

    • be a cash cow for someone
    • turn something into a cash cow

    The old software became a cash cow for the company.

    Their coffee shop is the cash cow that funds the new projects.

    Tourists turned the small museum into a cash cow.

Word forms

pluralcash cows

Common combinations

a reliable cash cow
Their subscription service is a reliable cash cow.
milk a cash cow
The firm milked its cash cow for years.
turn into a cash cow
They turned the app into a cash cow.
become a cash cow
The film franchise became a cash cow.

Synonyms and how they differ

moneymaker
It is more general and simply means something that earns money, with no hint of steady funding.
gold mine
It suggests exceptional or surprising profits, rather than reliable steady ones.
golden goose
It stresses a valuable source that could be ruined if mistreated.

Opposites

money pit

Word family

cash noun
money in notes and coins; ready money
cow noun
a farm animal kept for milk
cash flow noun
the movement of money in and out of a business
milk verb
to exploit as a source of profit

Commonly confused: cash cow or gold mine?

cash cow vs gold mine

A gold mine is a surprisingly rich source of profit, while a cash cow is a dependable and steady earner.

Practice

A company calls its old product line a cash cow. What does it mean?

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