Meaning & use
channel development
Last updated
Meanings
noununcountablebusiness
The work of building and improving the routes a company uses to sell its products, such as retailers, distributors or online stores.
Grammar: Uncountable: channel development takes time.
Patterns
- work on channel development
- channel development for something
Channel development is a key part of our growth plan.
She leads channel development for the company's online stores.
Strong channel development helped the brand reach new customers.
noununcountablebusiness
A job function or team that finds and supports partners who resell a firm's products.
Grammar: Often appears in job titles: channel development manager.
Patterns
- channel development manager
- channel development team
He works in channel development at a software firm.
The channel development team signed ten new partners this quarter.
Applicants for the channel development role need sales experience.
Common combinations
- channel development manager
- The channel development manager visited several partners.
- channel development strategy
- Our channel development strategy focuses on online sales.
- invest in channel development
- The firm decided to invest in channel development.
- channel development team
- The channel development team meets every Monday.
- channel development plan
- A clear channel development plan is needed.
Synonyms and how they differ
- partner development
- Partner development focuses on the companies that resell the product, while channel development includes the sales routes themselves.
- distribution growth
- Distribution growth is a plain description of increasing where products are sold, and channel development is the business term.
- sales expansion
- Sales expansion means selling more in general, but channel development means building the routes through which sales happen.
Word family
- channel noun
- a route or method for reaching customers or sending information
- develop verb
- to grow or improve something
- development noun
- the process of growing or improving
- developer noun
- a person who builds or improves something
Commonly confused: channel development or product development?
channel development vs product development
Product development is about creating or improving the product itself, while channel development is about how the product reaches customers.
Practice
The company hired a manager to work on ___, finding new stores and online partners to sell its products.
Choose one answer.
Channel development is about building routes to customers. The other options are business tasks but not about sales routes.
Make it your own
Write a sentence using “channel development”, then check it and compare it with the examples above.