Meaning & use
click-through rate
The percentage of people who click a specific link out of everyone who viewed it, used to measure online ad or email performance.
See it in a sentence
The email's click-through rate doubled after we rewrote the subject line.
A banner ad with a low click-through rate is usually redesigned or replaced.
A note on using this word
Often abbreviated CTR; it measures clicks relative to impressions, not conversions or sales, which are tracked separately.
Words with a similar meaning
CTR
Choose a synonym to suit the sentence. Meanings can overlap without being identical.
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