Meaning & use
click-through rate
Last updated
Meaning
nouncountablebusinesscomputing
the percentage of people who click on a link after seeing it, used to measure online advertising or email success.
Grammar: Countable; often used with 'high' or 'low': a high click-through rate.
Patterns
- click-through rate of something
- high/low click-through rate
- measure the click-through rate
The click-through rate for the email campaign was 5%, meaning 5 out of every 100 recipients clicked the link.
Advertisers are always trying to improve their click-through rate.
A low click-through rate can indicate that the ad is not relevant to the audience.
Word forms
| plural | click-through rates |
|---|
Common combinations
- high click-through rate
- The new banner ad achieved a high click-through rate of 8%.
- improve the click-through rate
- We changed the subject line to improve the click-through rate.
- average click-through rate
- The average click-through rate for display ads is quite low.
Synonyms and how they differ
- CTR
- The common abbreviation; use it in informal or internal business writing after explaining it once.
Word family
- click-through noun
- The act of clicking on a link, often used as an adjective: click-through data.
Commonly confused: click-through rate or conversion rate?
click-through rate vs conversion rate
The percentage of people who complete a desired action, such as buying something; it is different from click-through rate, which only measures clicks.
Practice
What does a click-through rate measure?
Choose one answer.
Click-through rate is the percentage of people who click a link out of those who viewed it. The first option describes impressions, the third describes conversions, and the fourth describes engagement time, not clicks.
Make it your own
Write a sentence using “click-through rate”, then check it and compare it with the examples above.