Meaning & use
connotation
An idea or feeling that a word suggests beyond its literal, dictionary meaning.
See it in a sentence
The word 'home' carries warmer connotations than the more neutral word 'house.'
Advertisers choose words carefully because of the connotations they carry for consumers.
A note on using this word
Contrast with 'denotation,' the word's literal meaning; connotation covers the emotional or cultural associations attached to it.
Words with a similar meaning
undertoneimplication
Choose a synonym to suit the sentence. Meanings can overlap without being identical.
Words with an opposite meaning
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