Meaning & use

content marketing

noun·Academic

A marketing strategy focused on creating and sharing valuable content to attract and engage an audience.

See it in a sentence

The startup relied on content marketing, publishing weekly blog posts instead of buying ads.

Their content marketing strategy included videos, newsletters, and guides for new customers.

A note on using this word

Content marketing aims to build trust and interest gradually, unlike direct advertising that pushes an immediate sale.

Words with a similar meaning

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