Meaning & use
content marketing
A marketing strategy focused on creating and sharing valuable content to attract and engage an audience.
See it in a sentence
The startup relied on content marketing, publishing weekly blog posts instead of buying ads.
Their content marketing strategy included videos, newsletters, and guides for new customers.
A note on using this word
Content marketing aims to build trust and interest gradually, unlike direct advertising that pushes an immediate sale.
Words with a similar meaning
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