conversion rates

Meanings

1. 1nounpluralbusiness

   The percentages of people who take a wanted action, such as buying something after visiting a website.

   Grammar: Plural of conversion rate; takes a plural verb.

   Patterns

   • conversion rates for something

   Our conversion rates improved after we simplified the checkout.

   Email campaigns often have higher conversion rates than ads.

   The report compares conversion rates across devices.

2. 2nounpluralfinance

   The rates at which one currency or unit can be exchanged for another.

   Grammar: Used for currency or measurement conversions.

   Patterns

   • conversion rates between A and B

   Check the conversion rates before you travel.

   The bank's conversion rates change daily.

   Conversion rates between pounds and euros fell this week.

Common combinations

improve conversion rates

The redesign should improve conversion rates.

high conversion rates

High conversion rates show the page works.

track conversion rates

We track conversion rates every month.

low conversion rates

Low conversion rates worried the team.

currency conversion rates

Currency conversion rates vary by bank.

Synonyms and how they differ

exchange rates

Exchange rates apply only to money, while conversion rates also describe marketing results.

success rates

Success rates is broader and need not involve a defined action such as a purchase.

click-through rates

Click-through rates measure clicks only, not completed actions.

Word family

convert verb

To change something into a different form or to turn a visitor into a customer.

conversion noun

The act of converting.

convertible adjective

Able to be changed.

Commonly confused: conversion rates or conversation rate?

Practice

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Write a sentence using “conversion rates”, then check it and compare it with the examples above.

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