Meaning & use
core message
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Meaning
nouncountable
The most important idea or point that a person or organization wants to communicate.
Grammar: Countable; use 'a core message' or 'the core message'. Often followed by 'of' or 'that'.
Patterns
- the core message of something
- a core message that ...
- get your core message across
The core message of her speech was that education needs more funding.
Our marketing campaign has a clear core message: quality over quantity.
He struggled to get his core message across in the short interview.
Word forms
| plural | core messages |
|---|
Common combinations
- convey a core message
- The advertisement conveys a core message of trust and reliability.
- clear core message
- A clear core message helps the audience remember your talk.
- core message of the campaign
- The core message of the campaign was 'Every vote counts'.
- stick to the core message
- In media training, they teach you to stick to the core message.
Synonyms and how they differ
- key point
- Similar, but 'key point' can be one of several important points, while 'core message' is usually the single most central idea.
- main idea
- Often used in academic contexts for the central thought of a text; 'core message' is more common in communication and marketing.
- takeaway
- Informal; refers to what the audience should remember, often one of several; 'core message' is more formal and singular.
Word family
- message noun
- A piece of information communicated; 'core message' is a specific type of message.
Commonly confused: core message or core value?
core message vs core value
A 'core value' is a fundamental belief or principle, while a 'core message' is a statement you communicate to others.
Practice
The company's new advertising campaign had a simple ______: 'Think different.'
Choose one answer.
A 'core message' is the central idea you want to communicate, which fits the context of an advertising campaign. 'Core salt' is not a standard English phrase, and 'cordonnerie' is French for a shoe repair shop.
Make it your own
Write a sentence using “core message”, then check it and compare it with the examples above.