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Meaning & use

diverse audiences

noun·Everyday

Last updated

UK/daɪˌvɜːs ˈɔːdiənsɪz/
US/daɪˌvɝːs ˈɔːdiənsɪz/

Meanings

  1. nounplural

    Groups of people who differ from one another in age, culture, language, income, or background.

    Grammar: Always plural in this form; the singular is 'a diverse audience'.

    Patterns

    • reach diverse audiences
    • appeal to diverse audiences
    • serve diverse audiences

    The streaming service builds shows for diverse audiences around the world.

    Her talk on climate change drew diverse audiences, from schoolchildren to retired engineers.

    Advertisers now pay close attention to diverse audiences that were once ignored.

  2. nounpluralbusiness

    The mixed groups of readers, viewers, or listeners that a message, product, or event is aimed at.

    Grammar: Often used after verbs like 'target', 'attract', or 'engage'.

    Patterns

    • target diverse audiences
    • attract diverse audiences
    • engage diverse audiences

    The museum's new campaign targets diverse audiences with posters in five languages.

    A single slogan rarely attracts diverse audiences in the same way.

    The radio station engages diverse audiences through music, news, and phone-in shows.

Word forms

singulardiverse audience

Common combinations

reach diverse audiences
Social media helps small charities reach diverse audiences cheaply.
appeal to diverse audiences
The film's humor appeals to diverse audiences across generations.
target diverse audiences
The brand decided to target diverse audiences in its spring ads.
a wide range of audiences
The festival offers a wide range of audiences something to enjoy.
serve diverse audiences
Public libraries serve diverse audiences every day of the week.

Synonyms and how they differ

mixed audiences
Focuses on the fact that the people are different from each other, but says nothing about how many kinds of difference there are.
broad audiences
Emphasizes large numbers rather than variety; a group can be broad but still quite similar.
varied audiences
Very close in meaning, but often used for smaller, less formal groups.

Opposites

uniform audiencesnarrow audiences

Word family

diversity noun
The state of including many different kinds of people or things.
diversely adverb
In a way that shows variety.
diversify verb
To make something include more different types of people or things.
audience noun
The group of people watching, reading, or listening to something.

Commonly confused: diverse audiences or divers? diverse audiences or audience's?

diverse audiences vs divers

'Divers' is an old or literary word meaning 'several', and it sounds the same as the start of 'diverse'; it has nothing to do with variety.

diverse audiences vs audience's

'Audience's' shows possession (the audience's reaction), while 'audiences' is simply the plural.

Practice

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