eblast

Meanings

1. 1nouncountablebusiness

   A single marketing or announcement email sent to a large mailing list at the same time.

   Grammar: A countable noun: send an eblast, three eblasts a month.

   Patterns

   • send an eblast to someone
   • an eblast about something

   The theater sent an eblast announcing the new season.

   Our weekly eblast reaches about ten thousand subscribers.

   She wrote an eblast to promote the charity race.

2. 2verbtransitivebusinessinformal

   To send a promotional or informational email to many recipients at once.

   Grammar: Takes an object: eblast the customer list.

   Patterns

   • eblast something to someone
   • eblast someone

   We will eblast the discount code on Friday morning.

   The school eblasted all parents about the schedule change.

   Marketing eblasted the announcement to every subscriber.

Word forms

Common combinations

send out an eblast

Please send out an eblast about the sale.

weekly eblast

Read our weekly eblast for local news.

eblast to subscribers

The shop sent an eblast to subscribers with a coupon.

promotional eblast

The promotional eblast doubled website visits.

schedule an eblast

I scheduled an eblast for Monday at nine.

Synonyms and how they differ

newsletter

A newsletter is usually a regular, content-rich publication, while an eblast is often a one-off promotional message.

mass email

Mass email is a neutral description for any message to many people, whereas eblast is specific marketing jargon.

mailshot

Mailshot is a British term that originally meant paper mail and is used less often for email than eblast.

Word family

blast noun

a strong rush or a sudden burst, here a mass message

email noun

an electronic message

eblasting noun

the practice of sending mass promotional emails

Commonly confused: eblast or newsletter?

Practice

Make it your own

Write a sentence using “eblast”, then check it and compare it with the examples above.

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