Meaning & use
endorsement deal
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Meaning
nouncountablebusiness
A contract in which a well-known person is paid to say publicly that they use or like a product or brand.
Grammar: Countable: she signed two endorsement deals.
Patterns
- an endorsement deal with someone
- sign an endorsement deal
The sprinter signed an endorsement deal with a sportswear brand.
Her endorsement deal brought in more than her salary.
The singer lost her endorsement deal after the scandal.
Word forms
| plural | endorsement deals |
|---|
Common combinations
- sign an endorsement deal
- He signed an endorsement deal with a drinks company.
- lucrative endorsement deal
- The golfer has a lucrative endorsement deal.
- land an endorsement deal
- She landed an endorsement deal after the final.
- multimillion-dollar endorsement deal
- A multimillion-dollar endorsement deal made him rich.
- lose an endorsement deal
- The athlete lost an endorsement deal over his comments.
Synonyms and how they differ
- sponsorship
- It often means funding an event or team, while an endorsement deal concerns one person promoting a product.
- brand deal
- It is a more casual term common among social media creators.
- promotional contract
- It is more formal and does not say the person must publicly approve the product.
Word family
- endorse verb
- to publicly support or approve
- endorsement noun
- public approval or support
- endorser noun
- a person who gives an endorsement
- deal noun
- an agreement
Commonly confused: endorsement deal or sponsorship?
endorsement deal vs sponsorship
A sponsor pays for an event or team, while an endorser lends their name and image to a product.
Practice
A famous chef is paid to say publicly that she loves a brand of knives. This is an:
Choose one answer.
She is paid to promote a product, which is an endorsement deal. The other options are unrelated business or legal events.
Make it your own
Write a sentence using “endorsement deal”, then check it and compare it with the examples above.