Meaning & use
exclusive content
Last updated
Meanings
noununcountable
material such as articles, videos, or music that is available only to a particular group of people, not to everyone.
Grammar: No plural and no 'a/an': say 'exclusive content', not 'an exclusive content'.
Patterns
- exclusive content for someone
- exclusive content on a platform
- provide exclusive content
- access exclusive content
Subscribers get exclusive content, including behind-the-scenes videos.
The magazine offers exclusive content to its paying readers.
If you sign up for the newsletter, you'll receive exclusive content every week.
noununcountable
a piece of writing, video, etc. that one news organization has and others do not, so it can publish it first.
Grammar: Also uncountable; often used in news contexts when talking about a scoop.
Patterns
- have exclusive content
- publish exclusive content
- exclusive content about something
The reporter had exclusive content about the scandal.
The website published exclusive content from the interview.
They promised exclusive content on the election, but other papers had the same story.
Common combinations
- exclusive content for subscribers
- The app offers exclusive content for subscribers only.
- access exclusive content
- You need a password to access exclusive content.
- provide exclusive content
- The channel provides exclusive content to its members.
- exclusive content deal
- The two companies signed an exclusive content deal.
- premium exclusive content
- Premium exclusive content is available for an extra fee.
Synonyms and how they differ
- premium content
- Focuses on high quality or extra cost, not necessarily on being limited to a group.
- members-only content
- Means the same but is more informal and often used for clubs or websites.
Opposites
Commonly confused: exclusive content or exclusive?
exclusive content vs exclusive
'Exclusive' is an adjective meaning 'limited to a group'; 'exclusive content' is the noun phrase for the material itself.
Practice
Which sentence uses 'exclusive content' correctly?
Choose one answer.
'Exclusive content' is uncountable, so it cannot take 'a' or 'an' and is not usually plural. Only the second sentence uses it correctly with 'for its members'.
Make it your own
Write a sentence using “exclusive content”, then check it and compare it with the examples above.