Meaning & use
flagship store
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Meaning
nouncountablebusiness
The most important shop of a brand, usually large and in a prime location, designed to show off its products and image.
Grammar: Takes an or the: the brand's flagship store.
Patterns
- a flagship store in a place
The brand opened its flagship store on the main shopping street.
Customers lined up outside the flagship store for the product launch.
The flagship store has a cafe and a design studio inside.
Word forms
| plural | flagship stores |
|---|
Common combinations
- open a flagship store
- The label will open a flagship store in Paris.
- a flagship store in a city
- They have a flagship store in Tokyo.
- visit the flagship store
- Tourists visit the flagship store.
- flagship store design
- The flagship store design won an award.
Synonyms and how they differ
- main store
- This is plainer and does not suggest a showcase.
- headline store
- This is rare and less established than flagship store.
- anchor store
- This is the big store in a mall that draws customers, not the brand's showpiece.
Word family
Commonly confused: flagship store or anchor store?
flagship store vs anchor store
An anchor store attracts shoppers to a mall; a flagship store showcases one brand.
Practice
A fashion label builds its largest, most impressive shop in a famous street to show off the brand. What is this shop called?
Choose one answer.
The brand's showpiece shop is its flagship store. The other options are smaller or temporary retail formats.
Make it your own
Write a sentence using “flagship store”, then check it and compare it with the examples above.