Meaning & use
flak or flack
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Meanings
noununcountableinformal
Strong criticism or opposition, often from the public or the media.
Grammar: Uncountable: take flak. Often used in the phrase 'take flak' or 'get flak'.
Patterns
- take flak
- get flak
- flak from someone
- flak over something
The mayor took a lot of flak over the new parking rules.
She got flak from her colleagues for missing the deadline.
The company faced flak from customers about the price increase.
nouncountableinformal
A person whose job is to represent a famous person or organization to the public and deal with journalists.
Grammar: Countable: a flack, flacks. This sense is usually spelled 'flack'.
Patterns
- a press flack
- a political flack
- work as a flack
The actor's flack denied the rumors about a divorce.
She worked as a flack for a large oil company.
The flack arranged interviews for the new author.
Common combinations
- take flak
- The coach took flak for the team's poor performance.
- get flak from
- He got flak from his boss for arriving late.
- a press flack
- The press flack handed out copies of the speech.
- political flack
- The political flack tried to change the subject.
Synonyms and how they differ
- criticism
- A general word for negative comments; 'flak' is more informal and often suggests public or media criticism.
- opposition
- Means strong disagreement or resistance; 'flak' is usually about criticism, not organized opposition.
- publicist
- A neutral word for a person who promotes someone; 'flack' is informal and sometimes slightly disapproving.
Opposites
Commonly confused: flak or flack or flak?
flak or flack vs flak
Originally meant anti-aircraft fire; now also means criticism. 'Flack' is the spelling for a press agent.
Practice
After the scandal, the CEO ______ a lot of flak from the newspapers.
Choose one answer.
The correct collocation is 'take flak', meaning to receive criticism. 'Make', 'do', and 'give' do not collocate with 'flak' in this sense.
Make it your own
Write a sentence using “flak or flack”, then check it and compare it with the examples above.