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Meaning & use

high traffic

adjective, noun·Everydaycomputing

Last updated

UK/ˌhaɪ ˈtræfɪk/
US/ˌhaɪ ˈtræfɪk/

Meanings

  1. adjectivebefore a nouncomputing

    Receiving or involving a large number of visitors, users, or vehicles.

    Grammar: Usually hyphenated before a noun: a high-traffic area. It is not used after a verb.

    Patterns

    • high-traffic website
    • high-traffic area
    • high-traffic road

    The high-traffic website crashed during the sale.

    They avoid the high-traffic roads during rush hour.

    A high-traffic blog can earn money from ads.

  2. noununcountablecomputing

    A large amount of movement of people, vehicles, or data.

    Grammar: Used as a noun phrase, often after 'have' or 'get': the site gets high traffic.

    Patterns

    • have high traffic
    • get high traffic
    • high traffic on something

    The new online store has high traffic on weekends.

    We need to handle high traffic without slowing down.

    High traffic on the highway caused long delays.

Common combinations

high-traffic website
A high-traffic website needs a powerful server.
high-traffic area
The shop is in a high-traffic area, so it gets many walk-ins.
high traffic volume
The bridge was closed due to high traffic volume.
generate high traffic
Good content can generate high traffic to your site.

Synonyms and how they differ

busy
Busy means full of activity or people; high traffic specifically refers to the flow of vehicles or online visitors.
congested
Congested means blocked or overcrowded, often with a negative feeling; high traffic is more neutral and can describe websites too.
popular
Popular means liked by many; high traffic focuses on the number of visitors, not on whether they like it.

Opposites

low trafficquiet

Word family

traffic noun
The vehicles or people moving along a route, or the visitors to a website.
trafficked adjective
Used to describe a road or route that is used by a particular amount of traffic, e.g. a heavily trafficked road.

Commonly confused: high traffic or traffic?

high traffic vs traffic

Traffic alone means the vehicles or visitors; high traffic means there is a lot of it.

Practice

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