Meaning & use

hit rate

noun·Everyday

Last updated

UK/ˈhɪt reɪt/
US/ˈhɪt reɪt/

Meanings

  1. nouncountable

    The proportion of attempts that succeed, especially in sport, business, or computing.

    Grammar: Countable noun; use 'a' or a number before it: 'a hit rate of 80 percent'.

    Patterns

    • a high/low hit rate
    • hit rate of X percent
    • improve the hit rate

    The team's hit rate on penalty shots is only 60 percent.

    Our advertising campaign had a hit rate of one sale for every ten clicks.

    The search engine's hit rate improved after the update.

  2. nouncountabletechnicalcomputing

    In computing, the percentage of requests for data that are successfully found in a cache or memory.

    Grammar: Technical use; often appears with 'cache': 'cache hit rate'.

    Patterns

    • cache hit rate
    • hit rate of the cache

    A high cache hit rate means the server responds faster.

    Engineers monitor the hit rate to see if the memory is working well.

Word forms

pluralhit rates

Common combinations

high hit rate
The website has a high hit rate during the holidays.
low hit rate
The low hit rate suggests the targeting was wrong.
improve the hit rate
We need to improve our hit rate on email campaigns.
hit rate of
The app has a hit rate of 90 percent for correct predictions.

Synonyms and how they differ

success rate
A general term for how often something succeeds; 'hit rate' is more informal and often used in sports or computing.
strike rate
Common in cricket and baseball for a batter's scoring speed; 'hit rate' is broader and can refer to any attempt.

Opposites

miss rate

Word family

hit noun
a successful attempt or shot
hit verb
to touch something with force, or to reach a target

Commonly confused: hit rate or hate rate?

hit rate vs hate rate

A different phrase meaning how much something is hated; not to be confused with 'hit rate'.

Practice

The sales team's hit rate ______ from 20% to 35% after the training.

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