Meaning & use
insights
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“insights” is a form of “insight”. See that entry for the full set of meanings.
Meanings
nounplural
Clear and deep understandings of what something is really like or why it works as it does.
Grammar: Plural of insight; often followed by into: insights into human behavior.
Patterns
- insights into something
- insights from someone
- insights on something
The interviews gave us valuable insights into how customers choose products.
Her book offers fresh insights on raising teenagers.
The study provided new insights into climate change.
nounpluralbusiness
Useful findings drawn from data, often presented in reports or software dashboards.
Grammar: Common in business writing: sales insights, audience insights.
Patterns
- insights from data
- data insights
The dashboard shows audience insights for each post.
Analysts shared insights from the survey with the board.
Word forms
| singular | insight |
|---|
Common combinations
- valuable insights
- The workshop gave us valuable insights.
- gain insights
- We gained insights into how patients feel.
- offer insights
- The article offers insights into the housing market.
- share insights
- Experts shared insights at the conference.
- insights into
- His diary gives insights into daily life then.
- deep insights
- The poet's deep insights moved many readers.
Synonyms and how they differ
- understanding
- Understanding is more general, whereas insights suggests a sudden or deep realization.
- revelations
- Revelations are surprising discoveries and can be shocking, while insights are usually helpful rather than dramatic.
- observations
- Observations are simple remarks about what is seen and may lack the depth of insights.
- perceptions
- Perceptions are impressions someone forms, which may be wrong, while insights are usually accurate.
Opposites
Word family
- insight noun
- a clear understanding of something
- insightful adjective
- showing deep understanding
- insightfully adverb
- in a way that shows deep understanding
- insightfulness noun
- the quality of being insightful
Commonly confused: insights or incites?
insights vs incites
Incites is a verb meaning stirs up violence or trouble. It sounds like insights but has an unrelated meaning.
Practice
The survey gave the company several useful ____ into what its customers wanted.
Choose one answer.
Insights into something means deep understandings of it. Incites is a verb with a different meaning, and the other options do not take into in this sense.
Make it your own
Write a sentence using “insights”, then check it and compare it with the examples above.