Meaning & use

launch

verb·Everyday

To start or introduce something new, such as a product, project, or organization.

See it in a sentence

The company will launch its latest smartphone at a press event next month.

She launched her own bakery after years of baking for friends and family.

A note on using this word

Launch also means to send something forcefully into motion, such as a rocket or a boat, which appears as a second sense below.

Words with a similar meaning

startintroduceinitiate

Choose a synonym to suit the sentence. Meanings can overlap without being identical.

Words with an opposite meaning

Another way to use it

2. verb

To send a vessel, rocket, or projectile into water, the air, or space.

Engineers prepared to launch the satellite into orbit early the next morning.

Make it your own

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