Meaning & use

mail shots

noun·Everyday

Last updated

UK/ˈmeɪl ʃɒts/
US/ˈmeɪl ʃɑːts/

“mail shots” is a form of “mail shot”.

Meaning

  1. nounplural

    Letters or emails sent to many people at once to advertise something or ask for support.

    Grammar: Plural noun; the singular is 'mail shot'. Use it with plural verbs: 'The mail shots were sent yesterday.'

    Patterns

    • send out mail shots
    • a mail shot to someone
    • receive mail shots

    The charity sent mail shots to thousands of homes asking for donations.

    We got three mail shots from the same store in one week.

    Mail shots are cheaper than TV ads but often get thrown away.

Word forms

singularmail shot

Common combinations

send out mail shots
They send out mail shots every spring to attract new customers.
a mail shot to
The company prepared a mail shot to all its former clients.
receive mail shots
I receive so many mail shots that I just recycle them.
mass mail shot
A mass mail shot can be effective if the list is well targeted.

Synonyms and how they differ

mailing
More common in American English and often used for a single mass mailing; 'mail shots' is more common in British business English.
circular
A printed letter or advertisement sent to many people; it is more old-fashioned and usually refers to paper only.

Word family

mail shot noun
The singular form: one mass mailing.

Commonly confused: mail shots or mailshot?

mail shots vs mailshot

Some people write it as one word; both are accepted, but 'mail shot' (two words) is more common in British English.

Practice

The charity sent _____ to local businesses asking for sponsorship.

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