Meaning & use
makegood advertising
Last updated
Meaning
phraseuncountablebusiness
Advertising space or time given free by a media company to make up for an earlier mistake, such as an ad that was not shown correctly.
Grammar: Used as an uncountable noun phrase: receive makegood advertising, offer makegood advertising.
Patterns
- receive makegood advertising
- offer makegood advertising
- makegood advertising for a mistake
The TV station gave the company makegood advertising after the commercial aired at the wrong time.
We negotiated makegood advertising to compensate for the missed spots.
Common combinations
- receive makegood advertising
- The client received makegood advertising worth $10,000.
- offer makegood advertising
- The publisher offered makegood advertising to keep the advertiser happy.
- makegood advertising space
- The magazine provided makegood advertising space in the next issue.
Synonyms and how they differ
- compensation ad
- A broader term for any ad given as compensation; 'makegood advertising' is more specific to media.
Word family
- makegood noun
- The free ad or time given to make up for an error.
Practice
After the error, the network provided ______ to the advertiser.
Choose one answer.
'Makegood advertising' is the correct noun phrase for free ads given as compensation. 'Make good advertising' is a verb phrase meaning to improve advertising, which does not fit here.
Make it your own
Write a sentence using “makegood advertising”, then check it and compare it with the examples above.