Reference meaning
market segmentation
Last updated
The process of dividing a market into sub-groups of potential customers based on particular shared characteristics.
Source and scope
This definition is reproduced from English Wiktionary, sense en-market_segmentation-en-noun-HHEIXlTL, under the CC BY-SA 4.0. It has not yet received VocabularyBase editorial review. Read the source and license details.