Meaning & use
Masstige
Last updated
A marketing strategy or product category that combines mass-market accessibility with a premium, prestige image.
See it in a sentence
The cosmetics brand built its success on masstige positioning, offering luxury appeal at affordable prices.
Analysts pointed to masstige as the driving force behind the rise of accessible luxury handbags.
A note on using this word
A portmanteau of 'mass' and 'prestige,' coined in marketing circles during the early 2000s to describe premium products aimed at a broad consumer base.
Words with a similar meaning
accessible luxury
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