Meaning & use

moving the goal post

phrase·Advancedfigurativeinformal

Last updated

UK/ˈmuːvɪŋ ðə ˈɡəʊl pəʊst/
US/ˈmuːvɪŋ ðə ˈɡoʊl poʊst/

Meaning

  1. phraseidiomfigurativeinformal

    Changing the rules or targets in the middle of an activity, usually unfairly, so that success becomes harder to reach.

    Grammar: Usually move the goalposts, followed by on someone: they moved the goalposts on us.

    Patterns

    • move the goalposts on someone
    • accuse someone of moving the goalposts

    Our manager keeps moving the goal post, so we never know what counts as success.

    Every time we finish the task, they add a new condition, which feels like moving the goal post.

    The students complained that the teacher was moving the goal post by changing the marking rules before the exam.

Common combinations

accuse someone of moving the goalposts
She accused the landlord of moving the goalposts.
keep moving the goalposts
They keep moving the goalposts every time we reach a target.
move the goalposts on someone
The council moved the goalposts on applicants halfway through the process.
moving the goalposts again
Isn't that just moving the goalposts again?

Synonyms and how they differ

changing the rules
Changing the rules is plain and literal, while moving the goalposts adds the idea that the change is unfair and comes late.
shifting the target
Shifting the target is a more neutral business phrase and does not carry the same sense of blame.
raising the bar
Raising the bar often means setting higher standards openly, whereas moving the goalposts means doing so unfairly or secretly.
changing the terms
Changing the terms is formal and often legal, and does not suggest bad faith as strongly.

Opposites

keeping to the rules

Word family

goalpost noun
one of the posts of a goal
goal noun
an aim or target
move verb
to change position

Commonly confused: moving the goal post or raising the bar?

moving the goal post vs raising the bar

Raising the bar means expecting a higher standard, often openly and fairly. Moving the goalposts suggests an unfair change made after the activity began.

Practice

After the team met every target, the boss added three new ones. The team said he was ___.

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