Meaning & use

niches

noun·Advanced

Last updated

UK/ˈniːʃɪz/
US/ˈnɪtʃɪz/

“niches” is a form of “niche”. See that entry for the full set of meanings.

Meanings

  1. nouncountablebusiness

    Plural of niche: small specialized areas of a market or activity that suit a particular group of people.

    Grammar: Often used with business words: market niches.

    Patterns

    • niches in something
    • find niches

    Small publishers survive by finding niches that big firms ignore.

    The shop serves several niches, from vintage toys to rare books.

    Many online sellers succeed in tiny niches.

  2. nouncountablebiologytechnical

    Plural of niche in ecology: the different roles and places that species hold in their environment.

    Grammar: Used in science writing about living things.

    Patterns

    • ecological niches
    • occupy niches

    Different birds occupy different niches in the same forest.

    Species with similar diets can share a habitat if they use different niches.

    Empty niches appear after a species disappears.

  3. nouncountable

    Plural of niche meaning small hollows in a wall for displaying statues or ornaments.

    Grammar: Used in building and art descriptions.

    Patterns

    • niches in a wall

    The old church has niches holding small stone figures.

    Candles stood in niches along the hallway.

    Each niche in the wall held a vase.

Word forms

singularniche

Common combinations

market niches
Startups often target market niches.
ecological niches
Ecological niches describe how species live.
carve out niches
Small brands carve out niches in a crowded market.
fill niches
New products fill niches that others miss.
niches in the wall
The niches in the wall held small lamps.

Synonyms and how they differ

segments
Segments are parts of a market of any size, whereas niches are small and specialized.
specialties
Specialties describe what a business is best at, while niches describe the small audience it serves.
recesses
Recesses are hollows in a wall without the sense of display that niches carry.
slots
Slots suggests a free space or position, a broader and less specialized idea than niches.

Opposites

mass markets

Word family

niche noun
a specialized area or a small hollow in a wall
niche adjective
aimed at a small, specialized group
nichey adjective
informal, very specialized in appeal

Commonly confused: niches or nitches?

niches vs nitches

Nitches is a common misspelling; the correct plural is niches.

Practice

Small companies often succeed by serving specialized ____ that big firms overlook.

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