Meaning & use

nonstarter

noun·Academic

An idea, plan, or candidate that has no chance of success and is not worth pursuing.

See it in a sentence

The proposal to cut public transport was a nonstarter with the city council.

Raising prices during a recession seemed like a nonstarter for the sales team.

A note on using this word

Used informally in business and politics to dismiss an idea quickly, before it is seriously considered.

Words with a similar meaning

dead end

Choose a synonym to suit the sentence. Meanings can overlap without being identical.

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