Meaning & use

overselling

verb·Advanced

Last updated

UK/ˌəʊvəˈselɪŋ/
US/ˌoʊvərˈselɪŋ/

“overselling” is a form of “oversell”. See that entry for the full set of meanings.

Meanings

  1. verbintransitive

    the act of praising something or someone too much so that people expect more than is really possible.

    Grammar: Used as a gerund after verbs like be, avoid, or accuse of: overselling is a problem.

    Patterns

    • be accused of overselling something
    • avoid overselling something

    The manager was accused of overselling the benefits of the new system.

    Overselling a product can lead to disappointed customers.

    She warned the team against overselling the results of the study.

  2. verbtransitivebusiness

    the act of selling more of something than you have available or can provide.

    Grammar: Takes an object: overselling tickets means selling more tickets than there are seats.

    Patterns

    • overselling tickets
    • overselling a flight
    • overselling capacity

    Airlines often prevent overselling by asking for volunteers to take a later flight.

    The concert faced criticism for overselling seats.

    Overselling hotel rooms caused many guests to be moved.

Word forms

third person singularoversells
past tenseoversold
past participleoversold
present participleoverselling

Common combinations

accused of overselling
The company was accused of overselling its green credentials.
overselling tickets
Overselling tickets left many fans without seats.
risk of overselling
There is a risk of overselling when demand is high.
avoid overselling
Good salespeople avoid overselling and listen instead.

Synonyms and how they differ

exaggerating
Focuses on making something seem bigger or better than it is, not necessarily for selling.
overhyping
Informal and often about media or marketing; it stresses excitement more than sales.

Opposites

underselling

Word family

oversell verb
To praise or sell something too strongly or too much.
oversold adjective
Describing something that has been praised or sold too much.

Commonly confused: overselling or underselling?

overselling vs underselling

The opposite: it means not praising something enough or selling it too cheaply.

Practice

The airline was criticized for ______ seats on popular routes.

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