Meaning & use

pander

verb·Academicdisapproving

Last updated

UK/ˈpændə/
US/ˈpændər/
Usage warning: this word is disapproving. It shows a negative opinion, so take care with who and what you use it about.

Meaning

  1. verbintransitivedisapproving

    To give people what they want in a base way to gain approval, money, or advantage.

    Grammar: No direct object; it is regularly followed by to: pander to fears, not pander fears.

    Patterns

    • pander to someone
    • pander to prejudices
    • pander to fears
    • pander to the crowd

    The ad panders to fear rather than informing buyers.

    Do not pander to cruelty for a quick laugh.

    Critics say the show panders to tired stereotypes.

Word forms

third person singularpanders
past tensepandered
past participlepandered
-ing formpandering

Common combinations

pander to fears
The campaign was accused of pandering to fears.
pander to prejudice
A serious paper should not pander to prejudice.
pander to the crowd
The singer refused to pander to the crowd.
pander to public taste
Some studios pander to public taste instead of taking risks.

Synonyms and how they differ

cater to
Cater to can be neutral or positive, even about food; pander implies serving low desires for gain.
indulge
Indulge can mean kindly allowing a wish; pander suggests cynical exploitation of weakness.
gratify
Gratify is more formal and neutral, meaning satisfy a desire or need.

Word family

panderer noun
A person who panders to others.
pandering noun
The act of pandering; also used as an adjective.

Commonly confused: pander or cater? pander or ponder?

pander vs cater

Cater often means provide food or meet needs and can be neutral; pander is negative and implies base appeal.

pander vs ponder

Ponder means think carefully; the similar spelling can confuse learners.

Practice

Respectful leaders inform voters; cynical ones ___ prejudices to win applause.

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