Meaning & use

persuade

verb·Academic

Last updated

UK/pəˈsweɪd/
US/pɚˈsweɪd/

Meanings

  1. verbtransitive

    To get someone to agree to do something by giving reasons or encouragement.

    Grammar: Takes a person, then to plus a verb: persuade her to stay, not persuade her staying.

    Patterns

    • persuade someone to do something
    • persuade someone into something
    • persuade someone not to do something

    I managed to persuade my brother to lend me his car.

    Nothing could persuade her to change her mind.

    The guide persuaded us not to hike in the storm.

  2. verbtransitive

    To make someone believe that something is true or that a statement is correct.

    Grammar: Takes a person, then of or that: persuade the jury of his innocence, persuade them that it is safe.

    Patterns

    • persuade someone of something
    • persuade someone that something is true

    The lawyer persuaded the jury of her client's innocence.

    It took a long demonstration to persuade the buyers that the machine was safe.

    He was never fully persuaded by their explanation.

Word forms

third person singularpersuades
past tensepersuaded
past participlepersuaded
-ing formpersuading

Common combinations

persuade someone to
Can you persuade him to come with us?
try to persuade
They tried to persuade the council to build a park.
easily persuaded
She is easily persuaded by a good sales pitch.
persuade someone of
The data persuaded the board of the project's value.
hard to persuade
Voters were hard to persuade this year.

Synonyms and how they differ

convince
Convince is mainly about making someone believe something, while persuade is more often about making someone act.
coax
Coax means gently and patiently persuading, often someone reluctant, which is softer than persuade.
talk into
Talk into is an informal phrase that sounds more casual, and it can suggest the person did not really want to.
urge
Urge means strongly encouraging someone but does not promise success, while persuade means the person was actually won over.

Opposites

Word family

persuasion noun
the act of getting someone to do or believe something
persuasive adjective
good at convincing people
persuasively adverb
in a convincing way
persuader noun
a person who persuades
unpersuaded adjective
not convinced

Commonly confused: persuade or convince? persuade or dissuade?

persuade vs convince

Convince is usually followed by of or that and focuses on belief. Persuade is usually followed by to plus a verb and focuses on action.

persuade vs dissuade

Dissuade means the opposite: to talk someone out of doing something.

Practice

My friends finally ___ me to join the choir.

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