Meaning & use

pivot

verb·Academic

To turn sharply around a fixed point, or to change direction or strategy significantly.

See it in a sentence

The dancer pivoted gracefully on one foot before continuing the routine.

The startup pivoted from selling hardware to offering a subscription software service.

A note on using this word

In business and strategy contexts, pivot describes a deliberate, often significant change of direction rather than a small adjustment.

Words with a similar meaning

rotateshift

Choose a synonym to suit the sentence. Meanings can overlap without being identical.

Another way to use it

2. noun

A central point on which something turns, or a significant change in strategy or direction.

The company's pivot toward mobile apps paid off within just two years.

Make it your own

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