Meaning & use
pivot
To turn sharply around a fixed point, or to change direction or strategy significantly.
See it in a sentence
The dancer pivoted gracefully on one foot before continuing the routine.
The startup pivoted from selling hardware to offering a subscription software service.
A note on using this word
In business and strategy contexts, pivot describes a deliberate, often significant change of direction rather than a small adjustment.
Words with a similar meaning
rotateshift
Choose a synonym to suit the sentence. Meanings can overlap without being identical.
Another way to use it
2. noun
A central point on which something turns, or a significant change in strategy or direction.
The company's pivot toward mobile apps paid off within just two years.
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