Porter's generic strategies

Meaning

1. 1nounpluralbusiness

   A business model describing three ways firms compete: cost leadership, differentiation, and focus on a narrow market.

   Grammar: Used as a plural noun phrase and usually written with a capital P; it takes a plural verb.

   Patterns

   • Porter's generic strategies
   • apply Porter's generic strategies
   • Porter's generic strategies framework

   The professor explained Porter's generic strategies using two rival coffee chains.

   According to Porter's generic strategies, a small bakery may succeed through focus rather than low prices.

   Her report argues that Porter's generic strategies still help managers choose a clear position.

Common combinations

apply Porter's generic strategies

The team applied Porter's generic strategies to decide how to enter the market.

Porter's generic strategies framework

The course covers Porter's generic strategies framework in the first week.

cost leadership strategy

Cost leadership is one of Porter's generic strategies.

differentiation strategy

A differentiation strategy is another of Porter's generic strategies.

Synonyms and how they differ

competitive strategy framework

A broader term for any model of how firms compete; Porter's version is only one such framework.

Word family

Porter proper noun

Michael Porter, the business scholar who proposed the model.

generic strategy noun

One of the three individual strategies in the model.

Commonly confused: Porter's generic strategies or Porter's five forces?

Practice

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Write a sentence using “Porter's generic strategies”, then check it and compare it with the examples above.

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