Meaning & use
product offering
Last updated
Meanings
nouncountable
The complete set of goods and services a company makes available to customers.
Grammar: Countable: you can talk about a company's product offerings (plural).
Patterns
- a product offering
- expand the product offering
- a range of product offerings
The company broadened its product offering to include software as well as hardware.
Our product offering is too narrow to attract new customers.
They reviewed the product offering and decided to drop two low-selling items.
nouncountable
A single item or service that a company presents to the market.
Grammar: Often used in the plural when talking about several items together.
Patterns
- a new product offering
- launch a product offering
- a key product offering
Their latest product offering is a subscription service for small businesses.
Each product offering must solve a clear customer problem.
The new product offering will launch next spring.
Word forms
| plural | product offerings |
|---|
Common combinations
- broaden the product offering
- We need to broaden the product offering to stay competitive.
- core product offering
- The core product offering still brings in most of our revenue.
- expand the product offering
- They plan to expand the product offering in Asia.
- a range of product offerings
- The store carries a wide range of product offerings.
Synonyms and how they differ
- product line
- A product line is a group of related products sold under one brand, while a product offering can be a single item or the whole set.
- offering
- Offering is shorter and often used in marketing; product offering is more explicit and formal.
- portfolio
- Portfolio means all the products a company owns, usually as a collection; product offering focuses on what is presented to customers.
Word family
Commonly confused: product offering or product placement?
product offering vs product placement
Product placement is putting a real product in a film or show as advertising; a product offering is what a company sells.
Practice
The company decided to ______ its product offering by adding two new software tools.
Choose one answer.
After 'decided to' we need the base form of the verb, so 'expand' is correct. 'Expanding' is a gerund and does not follow 'to' here; 'expansion' is a noun; 'expands' is a present-tense verb that does not fit the infinitive.
Make it your own
Write a sentence using “product offering”, then check it and compare it with the examples above.