Meaning & use
promoter
Last updated
Meanings
nouncountable
A person or company that organizes and advertises events such as concerts, boxing matches or festivals, usually hoping to make money.
Grammar: Refers to a person or firm: a concert promoter.
Patterns
- a promoter of something
The promoter booked the arena months before announcing the band's tour.
A local boxing promoter offered the young fighter a contract.
The festival's promoter apologized for the long queues.
nouncountable
Someone who strongly supports or publicly pushes an idea, product or cause.
Grammar: Often followed by of: a promoter of healthy eating.
Patterns
- a promoter of something
She is a tireless promoter of reading in rural schools.
He became a leading promoter of electric cars in the city.
nouncountablebiologytechnical
A stretch of DNA near a gene that helps switch that gene on so it can be read.
Grammar: Biology term: the promoter of a gene.
Patterns
- the promoter of a gene
The researchers replaced the promoter to make the gene more active.
A mutation in the promoter reduced the amount of protein made.
Word forms
| plural | promoters |
|---|
Common combinations
- concert promoter
- The concert promoter sold out three nights.
- boxing promoter
- A famous boxing promoter arranged the fight.
- music promoter
- She works as a music promoter in Manchester.
- promoter of peace
- The prize honors a lifelong promoter of peace.
- gene promoter
- A gene promoter binds proteins that start transcription.
Synonyms and how they differ
- organizer
- It can be unpaid and informal, whereas a promoter usually works for profit and handles advertising.
- advocate
- It fits ideas and causes only, and implies speaking up for something.
- booster
- It is informal and suggests enthusiastic local support.
- impresario
- It is more old-fashioned and grand, and suggests running theatres or operas.
Opposites
Word family
- promote verb
- to advertise or advance something
- promotion noun
- advertising, or a step up in a career
- promotional adjective
- used to advertise
- promotable adjective
- able to be promoted
Commonly confused: promoter or promotor?
promoter vs promotor
Promotor is an uncommon variant spelling; use promoter.
Practice
The ___ spent weeks advertising the tour and arranging tickets for the concert.
Choose one answer.
The person who organizes and advertises a concert is the promoter. A prompter helps actors with forgotten lines, a different job.
Make it your own
Write a sentence using “promoter”, then check it and compare it with the examples above.