Meaning & use

promoter

noun·Everyday

Last updated

UK/prəˈməʊtə/
US/prəˈmoʊtɚ/

Meanings

  1. nouncountable

    A person or company that organizes and advertises events such as concerts, boxing matches or festivals, usually hoping to make money.

    Grammar: Refers to a person or firm: a concert promoter.

    Patterns

    • a promoter of something

    The promoter booked the arena months before announcing the band's tour.

    A local boxing promoter offered the young fighter a contract.

    The festival's promoter apologized for the long queues.

  2. nouncountable

    Someone who strongly supports or publicly pushes an idea, product or cause.

    Grammar: Often followed by of: a promoter of healthy eating.

    Patterns

    • a promoter of something

    She is a tireless promoter of reading in rural schools.

    He became a leading promoter of electric cars in the city.

  3. nouncountablebiologytechnical

    A stretch of DNA near a gene that helps switch that gene on so it can be read.

    Grammar: Biology term: the promoter of a gene.

    Patterns

    • the promoter of a gene

    The researchers replaced the promoter to make the gene more active.

    A mutation in the promoter reduced the amount of protein made.

Word forms

pluralpromoters

Common combinations

concert promoter
The concert promoter sold out three nights.
boxing promoter
A famous boxing promoter arranged the fight.
music promoter
She works as a music promoter in Manchester.
promoter of peace
The prize honors a lifelong promoter of peace.
gene promoter
A gene promoter binds proteins that start transcription.

Synonyms and how they differ

organizer
It can be unpaid and informal, whereas a promoter usually works for profit and handles advertising.
advocate
It fits ideas and causes only, and implies speaking up for something.
booster
It is informal and suggests enthusiastic local support.
impresario
It is more old-fashioned and grand, and suggests running theatres or operas.

Opposites

Word family

promote verb
to advertise or advance something
promotion noun
advertising, or a step up in a career
promotional adjective
used to advertise
promotable adjective
able to be promoted

Commonly confused: promoter or promotor?

promoter vs promotor

Promotor is an uncommon variant spelling; use promoter.

Practice

The ___ spent weeks advertising the tour and arranging tickets for the concert.

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