Meaning & use
pure play media
Last updated
Meanings
nouncountable or uncountablebusiness
A company or business that operates in only one area, especially one that works only online rather than also in traditional media.
Grammar: Used as a company type; it can be countable (a pure play media firm) or uncountable as a category (the rise of pure play media).
Patterns
- a pure play media company
- pure play media businesses
- invest in pure play media
Analysts say pure play media firms grew faster than older companies with both print and online titles.
She left a large broadcaster to join a pure play media startup that streams only online.
Investors often prefer pure play media businesses because their profits come from a single clear source.
adjectivebefore a nounbusiness
Describing a company or service that focuses on one single activity, especially one that exists only on the internet.
Grammar: Comes before a noun: a pure play media company, a pure play online retailer.
Patterns
- a pure play media company
- a pure play online service
The report compares traditional publishers with pure play media companies.
As a pure play media operation, the site earns money only from advertising and subscriptions.
Word forms
| plural | pure play media companies |
|---|
Common combinations
- pure play media company
- A pure play media company has no print or broadcast arm.
- pure play media business
- The pure play media business depends entirely on online ads.
- pure play media startup
- The pure play media startup raised money from venture funds.
- pure play operator
- As a pure play operator, it owns no shops or newspapers.
- pure play strategy
- Their pure play strategy means focusing only on streaming.
Synonyms and how they differ
- specialist
- A general word for a company or person doing one thing; pure play is more specific to business and finance writing.
- single-channel
- Describes one route to market, but it is not limited to media or the internet.
- online-only
- Similar in meaning, but it stresses the internet rather than the single-focus business idea.
Opposites
Word family
- pure play noun
- The short form of the same idea, used for any single-focus company.
- player noun
- A company or person taking part in a market.
Commonly confused: pure play media or pureplay? pure play media or free play?
pure play media vs pureplay
Sometimes written as one word, but the usual business spelling is two words: pure play.
pure play media vs free play
Sounds similar but means time when children or animals play freely.
Practice
Which sentence uses pure play media correctly?
Choose one answer.
Pure play media describes a business focused on one area, especially online, so option A fits. Option B describes a diversified company, and options C and D treat the phrase as a physical object or activity, which it is not.
Make it your own
Write a sentence using “pure play media”, then check it and compare it with the examples above.