Meaning & use
reactivations
Last updated
“reactivations” is a form of “reactivation”. See that entry for the full set of meanings.
Meaning
nouncountable
The act of making something active again, or the process of becoming active again.
Grammar: Countable: one reactivation, two reactivations. Often used in the plural when talking about several instances.
Patterns
- reactivation of something
- customer reactivations
- account reactivations
The company's marketing team focused on customer reactivations to bring back people who had stopped buying.
After the software update, there were several reactivations of old user accounts.
The doctor explained that reactivations of the virus can happen years after the first infection.
Word forms
| singular | reactivation |
|---|
Common combinations
- customer reactivations
- The sales report showed a rise in customer reactivations last quarter.
- account reactivations
- Account reactivations increased after we simplified the login process.
- reactivation of a virus
- Reactivation of the virus can occur when the immune system is weak.
- email reactivation campaign
- They sent an email reactivation campaign to users who hadn't logged in for a year.
Synonyms and how they differ
- revival
- Revival is often used for bringing something back into popularity or use, especially in arts or culture; reactivation is more technical and suggests making something active again.
- renewal
- Renewal often means making something valid again, like a license or contract; reactivation is more about making something work or operate again.
- restart
- Restart is an everyday word for starting something again, especially a machine or process; reactivation is more formal and often used in business or medicine.
Opposites
Word family
- reactivate verb
- To make something active again.
- reactivated adjective
- Having been made active again.
- reactivation noun
- The singular form.
Commonly confused: reactivations or reaction?
reactivations vs reaction
Reaction is a response to something, while reactivation is the process of making something active again. They sound similar but have different meanings.
Practice
The company's marketing team worked on customer ______ to win back lost clients.
Choose one answer.
Reactivatons means making customers active again, which fits the context of winning back lost clients. Reactions are responses, reactivities are about how reactive something is, and recreations are about making something again in a different form.
Make it your own
Write a sentence using “reactivations”, then check it and compare it with the examples above.