Meaning & use

ride the wave

phrase·Advanced

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UK/ˌraɪd ðə ˈweɪv/
US/ˌraɪd ðə ˈweɪv/

Meanings

  1. phraseidiomfigurative

    To accept a trend, change, or period of success and use it to your advantage rather than resist it.

    Grammar: Often followed by 'of' plus a noun: ride the wave of popularity. The verb changes tense: rode the wave, riding the wave.

    Patterns

    • ride the wave of something
    • ride the wave of success
    • ride the wave of change

    The startup rode the wave of interest in green energy.

    Instead of complaining about remote work, she decided to ride the wave.

    Many small shops rode the wave of online shopping and grew quickly.

  2. phraseidiom

    Literally, to surf by balancing on a moving wave in the ocean.

    Grammar: Used in its literal sense mainly in surfing contexts; the figurative meaning is far more common in everyday English.

    Patterns

    • ride the waves
    • ride a wave

    The children laughed as they tried to ride the waves on their boards.

    It takes skill and balance to ride the wave all the way to the shore.

Common combinations

ride the wave of success
After the hit song, the band rode the wave of success for two years.
ride the wave of change
Companies that ride the wave of change often survive longer.
ride the wave of popularity
The app rode the wave of popularity among teenagers.
ride the wave of demand
Farmers rode the wave of demand for organic food.

Synonyms and how they differ

go with the flow
This means to accept things calmly without trying to control them; ride the wave is more active and suggests using the trend to gain something.
capitalize on
Capitalize on something means to use it for profit or advantage; ride the wave is more about moving along with a trend over time.
surf
Surf is the literal sport; ride the wave is often figurative and about trends or success.

Opposites

resistfight against

Word family

wave noun
A moving ridge on water; also a sudden increase in activity or feeling.
ride verb
To sit on and control a vehicle or animal; also used figuratively.
rider noun
A person who rides something, such as a horse or bicycle.

Commonly confused: ride the wave or ride out?

ride the wave vs ride out

Ride out means to survive a difficult period until it ends; ride the wave means to move with a trend and benefit from it.

Practice

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