Meaning & use
ROI
A measure of the profit or benefit gained from an investment relative to its cost, usually shown as a percentage.
See it in a sentence
The marketing team calculated the ROI of the new ad campaign after three months.
Investors compared the ROI of several properties before deciding where to put their money.
A note on using this word
ROI stands for 'return on investment' and is common in business and finance contexts; it is usually written in capitals.
Words with a similar meaning
return on investment
Choose a synonym to suit the sentence. Meanings can overlap without being identical.
Make it your own
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