Meaning & use
run of site ads
Last updated
Meaning
nounpluralbusinesstechnical
advertisements that a website can place anywhere on its pages rather than on a chosen page
Grammar: Used as a plural noun phrase; the singular would be 'a run-of-site ad'.
Patterns
- run-of-site ads
- buy run-of-site ads
- run-of-site ad campaign
The publisher sells run-of-site ads to fill space across the whole website.
Run-of-site ads are cheaper than ads on the homepage because the placement is less specific.
We tested run-of-site ads against targeted ads to see which performed better.
Word forms
| singular | run-of-site ad |
|---|
Common combinations
- buy run-of-site ads
- The agency decided to buy run-of-site ads to reach a broad audience.
- sell run-of-site ads
- The site sells run-of-site ads to smaller advertisers.
- run-of-site advertising
- Run-of-site advertising is often used when precise targeting is not necessary.
- run-of-site campaign
- Their run-of-site campaign delivered millions of impressions.
Synonyms and how they differ
- ROS ads
- This is the common abbreviation in the advertising industry; it means the same thing.
- remnant ads
- Remnant ads are unsold ad space, which may be sold as run-of-site, but the terms are not identical.
Commonly confused: run of site ads or run-of-network ads?
run of site ads vs run-of-network ads
Run-of-network ads can appear across a whole network of websites, while run-of-site ads are limited to one site.
Practice
An advertiser who wants ads to appear anywhere on a single website would buy ______.
Choose one answer.
'Run-of-site ads' are placed across one site. 'Run-of-network ads' cover many sites, and 'search ads' appear in search results.
Make it your own
Write a sentence using “run of site ads”, then check it and compare it with the examples above.