Meaning & use

saturation

noun·Academic

Last updated

UK/ˌsætʃəˈreɪʃn/
US/ˌsætʃəˈreɪʃn/

Meanings

  1. noununcountable

    The condition of being completely filled with something, often to the point that no more can be absorbed or added.

    Grammar: Used without 'a' or a plural: 'the saturation of the market'.

    Patterns

    • saturation of something
    • reach saturation
    • market saturation

    The saturation of the market with cheap imports drove prices down.

    After weeks of rain, the saturation of the soil caused flooding.

    The city has reached saturation point in terms of traffic.

  2. noununcountable

    The degree to which a color is pure and intense, as opposed to pale or grayish.

    Grammar: Often used in photography, design, and art contexts.

    Patterns

    • high saturation
    • low saturation
    • increase the saturation

    The photograph had high saturation, making the flowers look vivid.

    You can adjust the saturation of the image in the editing software.

    The artist used low saturation to create a calm, muted effect.

  3. noununcountabletechnical

    The state in which a substance has absorbed as much of another substance as possible, as in a chemical solution.

    Grammar: Technical term in chemistry and physics.

    Patterns

    • saturation point
    • reach saturation

    At saturation, no more sugar will dissolve in the water.

    The solution was heated to the point of saturation.

    Chemists measure the saturation of a compound to understand its properties.

Common combinations

market saturation
Market saturation means most potential customers already own the product.
saturation point
The demand for electric cars may soon reach saturation point.
color saturation
The color saturation in that painting is stunning.
media saturation
Media saturation of the scandal made it impossible to ignore.

Synonyms and how they differ

fullness
Fullness suggests being complete or filled, but it doesn't imply the same degree of soaking or absorption as saturation.
intensity
Intensity is a more general word for strength; saturation specifically refers to color purity or complete filling.

Opposites

Word family

saturate verb
To make something completely wet or full.
saturated adjective
Completely soaked or filled; also used for fats.

Practice

The point at which a market cannot absorb any more of a product is called ______.

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