Meaning & use
shop now
Last updated
Meanings
phrasefixed phrase
An instruction or invitation to begin buying things immediately, especially in advertising or on a website.
Grammar: Used as a direct command or a clickable label; it does not change form.
Patterns
- shop now for something
- shop now at a store
The banner at the top of the page says 'Shop now' in big letters.
Shop now and get free delivery on your first order.
If you like the jacket, just click 'Shop now' to buy it.
phrasefixed phrasebusiness
A marketing button or link that takes a customer directly to products for sale.
Grammar: Often appears in quotation marks as a label on a screen or in an ad.
Patterns
- click 'shop now'
- the 'shop now' button
The 'Shop now' button is at the bottom of every email we send.
Customers who clicked 'Shop now' bought twice as often as those who did not.
Common combinations
- click shop now
- When you click shop now, the sale page opens.
- shop now button
- The shop now button is bright red so people notice it.
- shop now for deals
- Shop now for deals on winter coats.
- shop now and save
- Shop now and save up to 50 percent.
Synonyms and how they differ
- buy now
- Focuses on completing a purchase immediately, while 'shop now' suggests starting to look at and choose products.
- order now
- Suggests placing a specific order, often for delivery, rather than browsing a store.
Word family
Practice
Which sentence uses 'shop now' correctly?
Choose one answer.
'Shop now' works as a fixed label or command, as in the button example. The other options try to use it as a normal verb phrase with tense or subject changes, which is not how this phrase works.
Make it your own
Write a sentence using “shop now”, then check it and compare it with the examples above.