Meaning & use

showroom

noun·Everyday

Last updated

UK/ˈʃəʊruːm/
US/ˈʃoʊrum/

Meanings

  1. nouncountable

    A large room or building where a business displays goods such as cars or furniture so that customers can look at them before buying.

    Grammar: A countable noun: a car showroom, several showrooms.

    Patterns

    • showroom for something
    • in the showroom

    We looked at three cars in the showroom on Saturday.

    The furniture showroom has fifty sofas on display.

    Their kitchen showroom is on the main road.

  2. nouncountablebusiness

    A room in a company where new designs or collections are presented to buyers, as in fashion.

    Grammar: Used in the trade: the designer's showroom.

    Patterns

    • designer showroom

    Buyers visited the designer's showroom during fashion week.

    The brand opened a new showroom in Milan.

    Her sample dresses hang in the showroom.

Word forms

pluralshowrooms

Common combinations

car showroom
The new car showroom opened last month.
visit the showroom
You should visit the showroom before ordering.
showroom floor
That model is on the showroom floor.
showroom condition
The old truck was in showroom condition.
bathroom showroom
A bathroom showroom lets you test the taps.

Synonyms and how they differ

display room
This is a plain description and less commonly used as a business name.
gallery
This suggests art and a more elegant setting, not necessarily selling.
store
This is general and does not suggest the goods are mainly for viewing.
dealership
This is the whole car-selling business and may include repair space, not just the room for viewing.

Word family

show verb
to display
room noun
a space within a building
showcase noun
a place or case for displaying things
showy adjective
bright and designed to attract attention

Commonly confused: showroom or salesroom?

showroom vs salesroom

A salesroom is a place where goods are sold, often by auction, while a showroom may only display them.

Practice

A man looks at brand-new cars before buying one. Where is he most likely to be?

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